We started this business in May of 2011. We sell Credit Card processing and it was the middle of the current financial crisis. People weren't spending money, as a result our clients volume went down. We decide to come up with a way to help them make more money. There is $6 Billion dollars a year of preventive maintenance left undone. We went about trying to find a way to help owners get that work sold and make their share of that $6 Billion. We started out by trying to educate customers through little personal videos that would explain why the work needed to be done. People don't want their cars to break, they just don't know why it needs to be done, If we could just educate the customer they would perform the services. We watched the way the salesmen talked and helped the customers. We then made some 1-2 minute videos about why services should be performed.
We then asked customers for their email addresses to give them these videos.
They told us "No, you can't have my email address." , "I don't want your spam ads."
We said "We're not going to advertise to you, just give you a short educational video about the services."
They were "Not interested."
We went back to the drawing board.
We created (As of December 2013 we have 1122 users and are going to be a fully integrated part of ASA Tire Master version 8.9.)
The one thing everyone one has with them all the time and the hardest thing to ignore is their cell phone. We did research and found that texting is the biggest and fastest growing event in "the social platform." With more people texting than calling, the majority of people would rather you call them than text them.
We went out into the real world and tried it out. We asked people if they would like a text? 7 out of 10 said "Yes." Out of the 3 that said "No" 98% physically came back and changed their answer to a "Yes"
Tell them "Thank You" and then "invite them back."
It's a simple process. We kept it simple for the service writers. We kept it simple for the customers.
It works because it's a continuation of the service you already provide.
We improve and update the program based on infield interviews from customers and clients. (We are working on the next iteration as we post this.)
Thank you for your time, ultimately it's the users program. We appreciate you! (We have never had a customer cancel the program that uses it.)
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